Marketing Intake: Working through the Process
Concurrent Session 6
This session will focus how to partner with colleges to develop innovative new non-traditional programs. We will walk through the program development process and discuss how to launch a successful program, then move on to discuss best practices for marketing and recruiting students into new programs.
This session will focus on building a solid intake process to support colleges in developing innovative, non-traditional programs. We look at each piece of the process and highlight the services offered in developing, marketing, and implementing quality programs. We’ll also walk through the steps your team and the colleges will need to follow to be successful.
Topics will include:
• Starting off with services such as program development, market analysis and financial modeling
• Building and maintaining the programs throughout digital learning and faculty development
• Securing quality students through lead generation, recruitment and admissions support
• Defining the right steps to guide your team and the college through the intake process
The presentation will include real-world examples that audience members will find relatable. Additionally, a Q/A session integrated into the presentation will allow the audience to ask questions specific to their situations.