Video Production in Higher Ed: 10 lessons learned in developing workflows for capturing content
Concurrent Session 7
The University of Florida’s College of Pharmacy produces over 2,000 videos each year. By creating realistic expectations and investing in the proper studio design, our team is able to produce educational content at a rapid pace. Our processes keep the course content relevant while maintaining a high production value.
The University of Florida’s College of Pharmacy Video Production Group produces over 2,000 educational videos each year. Our studios and classrooms are extremely busy with both blended and traditional education models. In order to keep our production log from backing up, it has become essential to tailor the production process for higher education. The creation of educational content has its own set of rules, and this process will prepare any production team for success. As with any technology, the game is changing quickly and we need to stay ahead of the curve by exploring new methods and workflows while not getting bogged down by technology. Students increasingly expect fresh content with a high production value, which is difficult to create in an educational setting. The goal is to create professional videos and develop a fast workflow that is comfortable and realistic for our faculty. To that end, we have established 10 rules that should be constantly considered in order to successfully create content for higher education. This presentation is designed to help the production staff, instructional designers, administration, and faculty to understand the challenges and solutions when developing a strategy to stay ahead of the game.