The Design Thinking Process: Ed Tech Adoption in Postsecondary Education

Concurrent Session 6

Session Materials

Brief Abstract

How are institutions discovering, evaluating, and implementing ed tech solutions to address campus pain points? Who are the decision-makers? What information is needed about product functionality and efficacy to make better decisions? EdSurge is using the design thinking process to research these questions and creating resources for postsecondary education providers.


Seth is the Senior Manager of Higher Education at EdSurge. He is responsible for overall strategy and operations in building out EdSurge’s higher education platform. Seth is also a core member of EdSurge’s research and development team. Prior to EdSurge, he was a consultant with Parthenon, an education consulting firm where he developed growth strategy for higher education institutions and conducted M&A diligence across multiple sectors including edtech. Before consulting, Seth led the Social Venture Fund, an impact investing fund at the University of Michigan, and completed a fellowship with a microfinance institution in India. He received an MBA from the Michigan Ross School of Business and a B.A. in Political Science from Washington University in St. Louis.

Additional Authors

Sunny is Sr. Product Manager at EdSurge Higher Ed. She is responsible for driving the higher ed product strategy and roadmap and is focused on helping higher ed institutions find meaningful technology solutions that help improve teaching and learning and improve efficacy outcomes. Previously she was Director of Open Badges at Mozilla, and was one of the original founding members of the Open Badges initiative and team, playing a critical role in growing and activating adoption of the standard and technology. Sunny has a Master of Information Management & Systems degree from UC Berkeley with an emphasis in Education & Technology.

Extended Abstract

In participating in this session, attendees will:

  • Learn how EdSurge applied design thinking to this complex postsecondary education challenge.
  • Understand key lessons learned from over 150 interviews about ed tech adoption at institutions, with a focus on adaptive learning and digital courseware adoption cycles.
  • Participate in design thinking exercises around real challenges facing institutions wrestling with selection and implementation of new technologies.