Once Upon a Pedagogy: Testing The Effectiveness of An Online Storytelling Workshop for Business Faculty

Concurrent Session 6

Brief Abstract

This presentation will share a work in progress: The purpose of this research is to test the effectiveness of an online training in narrative and storytelling to change the knowledge, attitudes, and behavior of online business faculty so that they include storytelling as part of their teaching practice in a variety of business courses including, Strategic Management, Introduction to Business, International Business, and Managing a Diverse Workforce.

Presenters

Elle O'Keeffe is a graduate student at The University of Central Florida earning a PhD in English: Texts and Technology. She has an MA in Liberal Studies and an MBA as well as a Graduate Certificate in Professional Writing. Elle has been teaching online for 11 years. Her research interests are visual rhetoric, narrative/narratology in business and multicultural professional communication

Extended Abstract

Many business leaders, marketers, and strategists agree that storytelling is the most underrated business skill. I propose that storytelling is equally important and undervalued as an essential skill for online business professors. Students must memorize facts, process concepts, and apply theory in multiple courses, and to help them organize all the data in meaningful ways which result in true transfer of knowledge and skill is by presenting the course content in stories. There is no shortage of research, books, blogs, and other work on transmedia storytelling. The book from which all other work in this area stems or to which all others eventually refer, Henry Jenkins’ Convergence Culture, addresses the three key components that make for a successful transmedia narrative: media convergence, participatory culture, and collective culture. In this book the idea of convergence culture is primarily addressed as both a corporate and a consumer venture. Corporate executives and marketers are making top down decisions in order to grow their franchises, while young consumers are deciding what they want in a story, how they want the story presented, and how much involvement they want in and with the characters and the plot. This research endeavor will use the same concepts but will apply them to educational endeavors appropriate for teaching concepts in online business courses. This poster presentation will share a work in progress. The purpose of this research is to test the effectiveness of an online training in narrative and storytelling to change the knowledge, attitudes, and behavior of online business faculty so that they include storytelling as part of their teaching practice in a variety of business courses including, Strategic Management, Introduction to Business, International Business, and Managing a Diverse Workforce.