The IDEA Model: Using a Collaborative Framework to Produce Innovative Learning Objects

Concurrent Session 5

Session Materials

Brief Abstract

New instructional design model IDEA (interact, develop, engage, and assess) uses a collaborative team approach to develop learning objects. This team approach can bridge the gap for faculty faced with developing engaging online activities to motivate students and facilitate learning.


Instructional designer, corporate trainer, and Samford University adjunct faculty member Laura McNeill will complete her Ph.D. coursework in Instructional Leadership and Technology at the University of Alabama in May 2019. She holds a master's degree in interactive technology from University of Alabama, as well as a master's degree in journalism from The Ohio State University.​ Laura works at Regions Bank in Birmingham, Alabama as an Instructional Designer. Prior to that position, Laura served at the University of Alabama (UA) and the University of Alabama at Birmingham (UAB) as an Instructional Designer.

Extended Abstract

Current instructional design models like ADDIE, Dick & Carey, and SAM provide a solid process for creating eLearning courses. However, for faculty tasked with developing engaging learning objects or instructional online activities, success is most easily attained by bringing together a collaborative team of experts. Such teams can utilize the new IDEA model, a step-by-step framework to ensure that online learning objects are interactive and effective.

IDEA is a rapid prototyping model that incorporates flexibility and adaptability. Teams rotate through interacting, developing, engaging, and assessing, continually analyzing and evaluating learning objects to produce the best possible outcomes for students. This team of experts can include, but is not limited to, instructional designers, multimedia experts, graphic designers, copyright specialists, subject matter experts, and accessibility advisors.

University of Alabama graduate student Laura McNeill will explain the IDEA process and share a real-life example of the model's use in developing an online Autism awareness course for first responders. She will also discuss the challenges and opportunities discovered during the production of the online course.