Content Strategy: 5 Proven Steps To Digital And OER Implementation

Concurrent Session 1

Brief Abstract

As a result of a growing emphasis on affordability and student success, alternatives to the traditional course material model is needed. Explore tasks required for a successful paradigm shift to digital course materials. Discover an integrated content strategy to support stakeholders, improve student experience, and help achieve your institution's mission.

Presenters

Mark Christensen has worked in K–12 and higher education in various roles throughout his career from teacher to administrator to ed-tech marketing communications. He currently works with BibliU, helping institutions navigate today’s dynamic and changing content landscape. He holds his MBA in Marketing from Rivier University and his Ed.D. in Curriculum & Technology from Plymouth State University/Argosy.

Extended Abstract

As a result of a growing emphasis on affordability and student success, alternatives to the traditional course material model is needed. The last decade has seen dramatic changes. Now, non-traditional educational content, including publisher high-value digital, adaptive, and open educational resources (OER), is challenging institutions to evolve.

More and more content is available digitally, and students expect content to be available at their fingertips right when they need it, and they're increasingly comfortable with digital course materials. The need for institutions to efficiently deliver 21st century content for student success remains more critical than ever. And the heightened sensitivity of students to the costs of earning a higher-ed degree is increasing the demand for institutions to prove their value.

It's time to launch a modern content strategy that supports your mission and student learning. Discover the five proven steps to digital and OER implementation to help your institution capitalize on these market dynamics and make course materials more affordable and accessible for your students.

Explore the tasks and milestones required for a successful paradigm shift to digital course materials. Mapping a comprehensive and integrated education content strategy that supports all stakeholders, promotes student learning, and helps you achieve your institution's mission. Uncover how a large percentage of the student experience is directly related to course content and how little attention it gets. Discover the increasing merging of software, content, and services and what that means in the old and newer models. And learn how to look at course materials and services at a program level.

Key areas addressed: identifying support from internal and external champions, targeting desired outcomes, moving beyond the resistance to change, understanding current infrastructure and technical barriers, and communication and timeline planning.