Developing Your Digital Presence & Taking Control of Your Online Identity

Track : Online Management

Levels : Beginner,Intermediate,Advanced
Eligible for Online Teaching Certificate elective : Yes

Being online is not an option today in higher education. That being said, how much thought have you given to your own digital presence? What ways are you crafting your own online reputation? How are you showcasing your professional experiences and managing your professional digital identity? In academia, it is becoming increasingly vital to publish and share your teaching, service, and research scholarship. Besides developing an online presence, faculty and staff in higher education are actively utilizing open and digital channels to enhance their instruction, share research findings, engage in a professional learning network, and “working out loud” and online with one another.


In utilizing open and digital channels, higher education professionals are finding ways to support, learn, discuss, and contribute a thriving network of colleagues. In this workshop, we will explore meaningful ways to craft an active, online identity that effectively shares the work you do.

Here is an article where workshop Facilitator Dr. Laura Pasquini explains Why Academics Need a Digital Persona.

Learning Objectives

•    Evaluate the uses of digital spaces for professional identity development and connecting with higher education colleagues

•    Critique the ways in which professionals effectively represent and connect with peers online

•    Identify the benefits and challenges of certain practices for using open and networked channels

•    Develop (or augment) an online profile to effectively represent your professional expertise and experience


Prerequisite: None


This is an asynchronous, week-long workshop which will begin on a Monday and end on the following Sunday. The workshop will require approximately 6-8 hours of work, including reading research-based articles, viewing presentations, engaging in online discussion forums, and submitting assignments. Total length of time to completion: 7 days.

Who should attend?

Faculty, instructors, instructional designers, staff, administrators, graduate students, etc. in higher education


What are the key takeaways from this workshop?


  • A better understanding of the importance of digital platforms, social media channels to establish a professional digital identity and manage your online information.

  • Resources for how to effectively use social media tools, such as Twitter, LinkedIn, podcasts, blogs, and various academic platforms to establish your digital presence to showcase your work experience and expertise

  • Create, edit, or update professional online accounts and configure the settings, while considering the terms of service, data policies, and privacy settings appropriate for you

  • Establish how and where you want to be present online, while also understanding the affordances and limitations for particular platforms and personal data usage.

Professional members get special discounted workshop packages. Learn how you can save and what online learning benefits you can get by joining OLC today.

Members can take our workshops at a discounted price. Not a member? Learn more about membership and join here.

Refund Policy
If you register and pay for a OLC workshop and are unable to enroll (due to personal schedule conflicts, illness, etc), we will be happy to apply your payment to another OLC workshop in the same calendar year upon your written request to No refunds will be given.