Revolutionizing the Digital Degree: Mediaplanet Launches “Online Education” Campaign


This campaign will provide real discussions, heartwarming stories and solutions on the burgeoning distance learning online landscape, targeting students and constituencies in the sectors of K-12, higher education, corporate, government, military, telehealth and home schooling—all of whom are seeking new opportunities to further their education and training. We will also address and debunk the stigmas and misconceptions associated with online education, and showcase that anyone anywhere can attain an affordable, personalized and quality education.

“With digital learning tools, students now have the chance to participate in cross-cultural exchanges, have visual field trips or access content on demand. In essence, digital learning breaks barriers—geographic, economic and cultural,” says Elaine Shuck, President of the United States Distance Learning Association. “It allows for all students to gain access to a world of experiences and to do it on their own timetable.”

The print component of “Online Education” is distributed within the weekend edition of USA Today in the New York, Dallas, Chicago and Los Angeles markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. Its digital component was distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. 

“By 2020, 65 percent of all jobs in the economy will require some post-secondary education and training beyond high school. Online learning has proven to be a good option for a growing number of learners,” says Karen Pedersen, Chief Knowledge Officer of the Online Learning Consortium. This campaign will showcase the benefits of earning a secondary degree online.

This campaign was made possible with the support of the USDLA, Northern Arizona University, Online Learning Consortium, Open Education Consortium, Creighton University, Purdue University, Herzing University, University of Texas Dallas, the Wounded Warrior Project, Stanford University, Frontier Nursing University, Northeastern University, American Association of College of Nursing, University of Texas Arlington, Venus Williams, University of Florida, Grand Canyon University, Cornell University, Lehigh University, Brandman University, West Virginia University and Military Friendly Schools.

About Mediaplanet

Mediaplanet is the leading independent publisher of content-marketing campaigns covering a variety of topics and industries. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world.

Press Contact

Rhonda Le

Emily Kitching