More than Entertainment: Engaging and Educating Students Effectively and Efficiently Using Media

Concurrent Session 2

Session Materials

Brief Abstract

Students are more engaged with content when their online courses have media elements, but many universities claim budget as a roadblock. We will demonstrate some ways that Georgetown University has effectively incorporated media and give tips and techniques to be able to include this immersive technology, regardless of budget concerns.


One of the most respected and innovative executives in the sports, entertainment and venue management industry, Bobby Goldwater has had a distinguished career in New York City, Los Angeles and Washington, D.C. Currently the President of The Goldwater Group, a management and consulting company, Mr. Goldwater was President and Executive Director of the D.C. Sports and Entertainment Commission with the primary responsibility of leading the District of Columbia’s efforts to bring Major League Baseball back to the Nation’s Capital, a project that was successfully completed with the announcement in September 2004 of the relocation of the Montreal Expos, now the Washington Nationals. Prior to coming to Washington, Mr. Goldwater established a record of achievement at two of the most prestigious addresses in the business. He served 24 years at Madison Square Garden in New York City in a number of executive positions before leaving for STAPLES Center in Los Angeles, where he was the arena’s first Senior Vice President and General Manager and later was Senior Vice President, New Business. For more than a decade, The Goldwater Group has been widely acknowledged for its notable results with its consulting projects and clients nationally and internationally with assignments including venue management, sports facility operations and assessments, event development and production, business and strategic planning, marketing, sponsorship, branding and communications/public relations. In January 2014, Mr. Goldwater began an 18-month term as Interim Associate Dean of Georgetown University’s Sports Industry Management master’s program in which he has been a member of the faculty since its inception in 2008. During his time leading the country’s largest sports management graduate program, he initiated its online curriculum and directed the development and implementation of a sports management education program in association with the Josoor Institute in Doha, Qatar. He was recognized as the Georgetown School of Continuing Studies’ Outstanding Faculty Member in 2010 and with the 2009 Dean’s Service Award. He also is the co-author of a comprehensive textbook, the Second Edition of the Sports Event Management and Marketing Playbook. In 2016, Mr. Goldwater was named a Wiley Faculty Fellow, joining a select group of distinguished faculty from the network of Wiley Education Services partner institutions who catalyze innovation in teaching and learning on their respective campuses. Mr. Goldwater has been accorded numerous other accolades acknowledging his professional, personal and academic achievements. These have included the Event and Arena Marketing Conference presenting him with the prestigious GIGI Award of Excellence in 2008 in recognition of his significant contributions to professionalize and educate event marketers within the live entertainment industry and inducting him into the organization’s hall of fame. A long-time member of the International Association of Venue Managers, he has received multiple honors at his alma mater, Miami University in Ohio, as a student and an alumnus.
Jennifer Park is a Senior Learning Designer with Wiley Education Services, a division of Wiley. She brings over 10 years of instructional design expertise to the programs and courses that she works on. Jennifer obtained with honors her Master's degree in Organizational Development and Leadership from Saint Joseph's University in 2017 and her Bachelor's in Applied Management from National American University in 2014. In addition, Jennifer has worked on the creation of media assets for multiple levels of online course development. She has a multitude of experience with scripting, storyboarding, producing and presenting utilizing video, scenarios, and graphical assets. Jennifer prides herself on developing strong relationships with both internal and external stakeholders to ensure trust, collaboration and maintaining the integrity of the project at hand. She is a strong leader and problem solver with initiative to exceed goals, adhere to deadlines, utilize creativity and innovation and has a passion for developing colleagues in her mentorship opportunities.

Extended Abstract

YouTube is the third-most visited website in the world, according to recent statistics. There are over 300 hours of video uploaded to the site every minute and hundreds of millions of hours of videos are watched on YouTube every single day (YouTube, 2017). This is indicative that the videos are a relevant and captivating way to consume information.  Shouldn't online courses provide the same opportunities? A roadblock expressed by many faculty members and college institutions often relates to concerns and constraints relating to budget.

 The goals of this presentation are to:

●       Demonstrate media opportunities for varying budgets.

●       Share how to utilize a professional network for leveraging media content.

●       Provide practical ways that instructional designers and faculty can collaborate to bring media ideas to life.

●       Describe how to bring the "real world" into the classroom through the use of video.

●       Establish and maintain student engagement through the use of immersion into content.

Participants can expect to view actual media elements in some of the Georgetown University Sports Industry Management master’s courses. These content-enhancing examples will include a range of video elements from professionally shot and designed to others recorded on a smartphone or a web conferencing tool. Participants will be encouraged to participate in polls and conversation encompassing ways that they would like to utilize media on a larger scale. There will be opportunities to ask questions and discuss strategies to address challenges throughout the presentation. In addition, we will exchange practical tips and applicable information for overcoming hesitation to adding media.

Based on the success and student feedback, the following are a few of the effective ways to leverage media, add rich value, and leverage a professional network in online courses:

●       Course Welcome Videos

●       Weekly Introductory Videos

●       Guest Speaker Interviews

●       Virtual Field Trips

●       Expert Guidance Tutorials


Reference: YouTube. (2017). Statistics. Retrieved 2017, from YouTube: