More than Entertainment: Engaging and Educating Students Effectively and Efficiently Using Media
Concurrent Session 2
Brief Abstract
Students are more engaged with content when their online courses have media elements, but many universities claim budget as a roadblock. We will demonstrate some ways that Georgetown University has effectively incorporated media and give tips and techniques to be able to include this immersive technology, regardless of budget concerns.
Presenters


Extended Abstract
YouTube is the third-most visited website in the world, according to recent statistics. There are over 300 hours of video uploaded to the site every minute and hundreds of millions of hours of videos are watched on YouTube every single day (YouTube, 2017). This is indicative that the videos are a relevant and captivating way to consume information. Shouldn't online courses provide the same opportunities? A roadblock expressed by many faculty members and college institutions often relates to concerns and constraints relating to budget.
The goals of this presentation are to:
● Demonstrate media opportunities for varying budgets.
● Share how to utilize a professional network for leveraging media content.
● Provide practical ways that instructional designers and faculty can collaborate to bring media ideas to life.
● Describe how to bring the "real world" into the classroom through the use of video.
● Establish and maintain student engagement through the use of immersion into content.
Participants can expect to view actual media elements in some of the Georgetown University Sports Industry Management master’s courses. These content-enhancing examples will include a range of video elements from professionally shot and designed to others recorded on a smartphone or a web conferencing tool. Participants will be encouraged to participate in polls and conversation encompassing ways that they would like to utilize media on a larger scale. There will be opportunities to ask questions and discuss strategies to address challenges throughout the presentation. In addition, we will exchange practical tips and applicable information for overcoming hesitation to adding media.
Based on the success and student feedback, the following are a few of the effective ways to leverage media, add rich value, and leverage a professional network in online courses:
● Course Welcome Videos
● Weekly Introductory Videos
● Guest Speaker Interviews
● Virtual Field Trips
● Expert Guidance Tutorials
Reference: YouTube. (2017). Statistics. Retrieved 2017, from YouTube: https://www.youtube.com/yt/press/statistics.html