Designing Effective Vendor Partnerships
Concurrent Session 7
Brief Abstract
Academic culture is unique and the collaboration between academics and “sales” or vendors can be a challenge to comprehend, much less to develop a truly meaningful vendor-institutional engagement strategy. What does a healthy partnership between a vendor and an educational organization look like? This session aims to address this question by engaging participants in a thoughtful discussion about designing and building effective working partnerships with technology vendors.
Presenters

Extended Abstract
Academic culture is unique and the collaboration between academics and “sales” or vendors can be a challenge to comprehend, much less to develop a truly meaningful vendor-institutional engagement strategy. What does a healthy partnership between a vendor and an educational organization look like, and what are the best ways to develop both a strong and a reciprocal partnering agreement with a potential vendor? This session aims to address these questions by engaging participants in a thoughtful discussion about ways to design and build effective working partnerships between academic institutions/faculty/instructional designs, and educational technology and/or software vendors—with insights from both sides of the field sharing their lessons learned and best practices! Both academics and vendors are strongly encouraged to attend and collaborate in this session.
A brief introduction and overview of institution/vendor relationships will be presented by the host/facilitator (8 min) followed by three Guiding Question sessions (27 min). For each Guiding Question session (9 min/each), participants will be given a specific case and question to respond to and discuss with a small group, followed by the opportunity for each group to share out their findings. The session will wrap-up (10 min) with a review of principles, tactics, and strategies that surfaced during our discussion as well as any final thoughts.
Key objectives of the session:
- Construct deeper awareness of what a strong, mutually beneficial academic institution-vendor relationship can look like.
- Distinguish between healthy vendor relationship types and an unhealthy one.
- Co-construct tactics and strategies with peers on how to better engage with vendors.
- Collaborate with peers from both academic institutions and vendor tools at the OLC Accelerate conference on these strategies