Best Practices for Developing Online Videos for Deaf/Hard of Hearing

Concurrent Session 3

Session Materials

Brief Abstract

Discovery Session to showcase best practices for developing accessible online videos for individuals who are Deaf/Hard of Hearing. These best practices are beneficial for diverse audiences including English as Second Language learners.  Experienced faculty from a well-known college that serves Deaf/Hard of Hearing students will share their strategies and experiences.


Mellissa Youngman is a Senior Lecturer and accounting program team leader in the Business Studies Department at NTID. She holds an MS in Business Administration from RIT. She has taken the lead in developing/teaching the accounting program's first online/blended course--Personal Finance.
Mark J. Pfuntner is an Associate Professor and has been a faculty member at the National Technical Institute for the Deaf (NTID) for more that twenty years. He earned his Master of Business Administration (MBA) degree from Rochester Institute of Technology (RIT) and has taught courses including World of Business & Innovation, Management, Principles of Marketing, and Computer-based Analysis. He is currently a doctoral student at the State University of New York: University at Buffalo. Mark was appointed as the chairperson of the Business Studies department since 2017. One of the leading charges for the department is the development of a new Associate of Applied Science (AAS) online degree in Business Administration. It will be the first online degree program offered at NTID. It is currently in the implementation stages where it requires significant preparation to serve our targeted audience; deaf and hard of hearing adult learners. About NTID: The National Technical Institute for the Deaf is one of the nine colleges of Rochester Institute of Technology, a leading career-oriented, technological university recognized by U.S. News & World Report as one of America's "Best College Values," and by The Princeton Review as one of the top 20 colleges nationwide for "Best Career Services." More than 15,000 undergraduate students from around the world, including more than 1,100 who are deaf or hard of hearing, come to campus every year to take advantage of the benefits of an RIT/NTID education, and because it's the right fit for them. Mission Statement The primary mission of the National Technical Institute for the Deaf is to provide deaf and hard-of-hearing students with outstanding state-of-the-art technical and professional education programs, complemented by a strong arts and sciences curriculum, that prepare them to live and work in the mainstream of a rapidly changing global community and enhance their lifelong learning. Secondarily, NTID prepares professionals to work in fields related to deafness; undertakes a program of applied research designed to enhance the social, economic and educational accommodation of deaf people; and shares its knowledge and expertise through outreach and other information dissemination programs.

Extended Abstract

Teaching Deaf/Hard of Hearing students must be based on inclusivity and accessibility. Online courses should have visually accessible content and videos. Faculty teaching Deaf/Hard of Hearing students should be equipped with tools and a variety of teaching strategies to ensure that the students are able to fully participate in the course.

In this session, videos will be shown that demonstrate the use of standardized designs and formatting which includes the use of instructor signing in the video, captioning, audio, and visual materials such as PowerPoints. In addition, we will discuss best practices for preparing videos such as having a transcript, wearing appropriate clothing and the importance of saving videos in multiple formats.

Participants will have the opportunity to interact with experienced faculty from the National Technical Institute for the Deaf, one of nine colleges at the Rochester Institute of Technology. These faculty members have more than 20 years’ experience teaching Deaf/Hard of Hearing students at both the associate and bachelor’s level.  Goals for this session are to share best practices for making online course videos and materials accessible for Deaf/Hard of Hearing students. These best practices can also be transferred to international/English as Second Language learners as well as visual learners.