5x5x5: Choosing Type (5), Method (5), and Audience (5) for Effective Video

Concurrent Session 1

Session Materials

Brief Abstract

While we all acknowledge video content is necessary, producing effective videos can be challenging. Considerations such as cost, time or skill needed, and pedagogical goals can complicate video development. The 5x5x5 approach provides clear and structured guidance on identifying the type (5), method (5), and audience (5) for effective video.


Sarah Bleakney PhD is an Instructional Designer for the Teaching & Learning Center at the University of Florida’s Warrington College of Business. She provides instructional design support to graduate and undergraduate faculty for online and blended courses. Her current research focuses on supporting active and engaged learning in blended and online learning environments.

Extended Abstract

A consistent element of online learning is video content. While we all acknowledge the necessity of video content, instructional designers, instructors, and other members of the instructional support team can be overwhelmed with how to produce and enable the consumption of effective video content. Considerations such as cost, time or skill needed, and pedagogical goals, can all serve to complicate the video development process. As this Discovery Session will detail, the 5x5x5 approach provides clear and highly structured guidance on how to identify the type (5), method (5), and audience (5) for effective video.

Using 5x5x5
Type (5)

Participants will have the opportunity to view examples of the different types of video content they can develop for courses, including:

  • Updates and announcements
  • Course introductions
  • Field shoots
  • Support videos
  • Lecture content

In addition to viewing examples of the various types of videos, participants will be able to discuss the rationale for selecting a particular type of video to use in their course. Discussion will also cover approaches and strategies to be used for each type of video.

Method (5)

Participants will also receive detailed guidance on the five methods that can be used to develop videos. These five methods have been organized into a tiered system, which participants can use to guide their own video development.

Tier Orange

The Tier Orange option leverages platforms that require no extra device, no amplified audio, and no editing. Zoom is a widely institution-level licensed product that is highly recommended for all kinds of videos, but free options, such as Skype, Google Hangouts, Jing, etc., all offer ways of recording video with low to no cost and low skill required. These platforms can also be paired with several accessories to create higher quality recordings and/or offer interactive content or editing. As the Discovery Session will also explore, those considering developing Tier Orange videos can also use a variety of resources:

  • ACCESSORIES: Camtasia, Logitech Webcam, Yeti Mic, tablet/iPad, Waycom Drawing Tablet

Tier Blue

The Tier Blue option makes use of devices that are common and already available or readily acquired. Cellphones now easily record in HD, while the newest GoPro Hero 7 costs as little as $350 and includes extremely useful HyperSmooth Stabilization. You can also combine the two to gain a screen and remote that make self-recording both effective and simple. As the Discovery Session will also explore, those considering developing Tier Blue videos can also use a variety of resources:

  • ACCESSORIES: YouTube for cellphone stabilization, Purple Panda mic (plugs into cellphones to offer higher quality audio), cheap flex tripod for multiple devices

Tier Gray

The Tier Gray options are split between a device that offers unique interaction (such as Google 360) but can also be used solo, and the highest quality video we experience in a university studio. Both options require significant amounts of knowledge and time, but are very valuable mediums due to the quality of videos that they can produce. As the Discovery Session will also explore, those considering developing Tier Gray videos can also use a variety of resources:

  • ACCESSORIES: Wireless lav mic for 360 camera, iPad/tablet for annotations in studio recordings
  • STUDIO x 5: Do It Yourself (DIY) Studio, Field Shoots, Lightboard, HD Lecture Studio, University Centralized Studio

Audience (5)

Participants will also be guided to consider how they might host and share the videos produced with their intended audience, such as:

  • Mp4s stored locally on the LMS
  • YouTube
  • Vimeo
  • Adobe Spark or PlayPosit
  • Mediasite and other institution-level hosting services

The features, as well as the pros and cons, of each mode that can used to share video will be explored during the Discovery Session.

Tier Considerations

As the Discovery Session will detail, determining whether to use an Orange-, Blue-, or Gray-level tier when developing video includes a variety of considerations, such as:

  • Budget
  • Amount of staff time available
  • Amount of development time needed
  • Degree of professional guidance
  • Level of personal training and knowledge

This Session will touch upon each facet of these tier considerations for video development, with suggestions and strategies for determining each.

Learning Objectives

The goal of this Discovery Session is to prepare instructors and instructional designers to produce effective video content that aligns with pedagogical goals, as well as a variety of practical considerations. Guided by a team of instructional designers (some of whom also double as instructors), participants will:

  • Learn how to apply the 5x5x5 strategy to video development
  • Acquire awareness of several new techniques and strategies for video development
  • Engage in conversations about incorporating the 5x5x5 strategy at their own institutions

To achieve these outcomes, presenters will share viewable samples of video content and a detailed summary of the 5x5x5 strategies, receive a handout detailing the 5x5x5 strategies, and have the opportunity to discuss approaches used.