Reworking Instructional Materials Platforms At Scale

Concurrent Session 5

Brief Abstract

Grand Canyon University is a pioneer integrating digital course materials into online learning and including them in tuition for all students at scale. Join as we share lessons learned exploring and piloting new technologies including the BibliU platform.


Mark Christensen has worked in K–12 and higher education in various roles throughout his career from teacher to administrator to ed-tech marketing communications. He currently works with BibliU, helping institutions navigate today’s dynamic and changing content landscape. He holds his MBA in Marketing from Rivier University and his Ed.D. in Curriculum & Technology from Plymouth State University/Argosy.
Shannon Meadows is serving as the Interim President Sales for BibliU. She is also the founder of Iris Creative (, advising client executives on go-to-market strategy, sales leadership to build and reinvigorate businesses. Throughout her career, Shannon has been instrumental in leading technology companies to market dominance in the education space culminating in successful equity events for investors. She has held executive leadership positions at Macromedia/Adobe, Blackboard and CourseSmart. She has served at WCET on both the Steering Committee and Executive Council for ten year.

Extended Abstract

Transitioning platforms provides transparent and innovative ways of reducing costs such as per-student rather than per-book pricing. The intent is to improve content flexibility, mobility, and security with the priority of ensuring success at scale. The GCU environment offers particular opportunities across a large on-campus traditional undergrad community, non-traditional undergrad online population and online graduate students for a total enrollment of nearly 100,000 students.

Technological advancements utilizing machine learning for intelligent search lead to increased efficiencies for students and organizations. These new models and advancements will be discussed in the context of real-world benefits.

Student and faculty experiences and attitudes to change, processes and new technologies are reviewed based on feedback received by institution tech support, disability services, student and faculty focus groups and surveys. In addition, one must be aware of unexpected contractual complexity with publishers who might make transition an opportunity to adjust digital rights management and licensing.