More Than Just Eye Candy: Visual Design for Online Content Presentation

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Brief Abstract

This session will discuss the fundamentals of visual design that will help you create and present online content that is engaging to the learner and will increase the usability and comprehension of your course. We will showcase simple design principles and demonstrate how to apply them to course sites.

Presenters

Dr. Jian Su is an Instructional Design Specialist in the Office of Information Technology at the University of Tennessee, Knoxville (UTK). Su has more than 16 years of teaching and research experience in higher education. Her research interests include online teaching and learning, Open Educational Resources, and digital distractions. Su earned her PhD. degree in Instructional Technology at UTK.
Meg Erlewine merlewin@utk.edu Meg Erlewine is a Visual Designer and Development Specialist for the Office of Information Technology at the University of Tennessee. In addition to developing websites for departments and faculty, she provides training on web design and development for the campus community. She also creates print and digital promotions for OIT and has led instructional development projects and marketing campaigns. Erlewine received her Master of Fine Arts in design and time-based media from the University of Tennessee. Her research interests include user-oriented design, design thinking, OER, and system design. The University of Tennessee, Knoxville Visual Design & Development Specialist 765-414-9502 Knoxville, TN

Extended Abstract

If you’ve been charged with creating any sort of online interface - be it a website, an application, or an online course - chances are, you’ve had to make some decisions on how to visually present the content, even if it’s not your expertise. This session will discuss some fundamentals of visual design that will help you better create and present your content in a way that is engaging to the viewer and aid in the usability and comprehension of your site. We will showcase the simple design principles and demonstrate how to apply them to specific course sites and user interfaces. Our aim is to provide online course developers, instructional designers, and software/app developers with the tools they need to elevate their design - quickly and easily.

  • Designing for Canvas, PowerPoint, Articulate, Websites, and Digital Interfaces

  • Design tips include:

    • Increasing comprehension

    • Minimizing memory load     

    • Aiding visual focus (for all visual types including visually impaired users)

    • Facilitating learning 

    • Creating an engaging user experience