The New Education Consumer: Exploring Preferences, Perspectives, And Plans For Online Learning

Concurrent Session 3
Streamed Session

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Brief Abstract

Since March 2020, Strada Center for Consumer Insights has been listening to Americans as they’ve shared how COVID-19 is impacting their lives, work, and education. Based on feedback from more than 20,000 adults, this session will explore American sentiment toward online education—including past experiences, preferences, future plans, and value in the job market.  

Extended Abstract

The state of uncertainty created by COVID-19 has disrupted the American economy and education system. Yet interestingly, one finding has remained steady: Americans express a consistent preference for online and skills-based learning options.

In this session, the Strada Center for Consumer Insights and expert panelists will discuss this trend as well as explore key perspectives from the American public regarding online education: feelings about past experiences, plans for the future, motivations, and beliefs about online education’s value in the job market.

This presentation will be powered by research gathered from Public Viewpoint, a nationally representative survey with more than 20,000 responses designed to provide insights to the education and training providers, policymakers, employers, and individual Americans who are navigating the COVID-19 crisis.