Online Student Behaviors and Attitudes: A Survey of Prospective Students, Current Learners, and Recent Graduates of Wiley Education Services’ Partners

Concurrent Session 5
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Brief Abstract

Learn more about the evolving perceptions and expectations of prospective, current, and past online students supported by Wiley Education Services. We surveyed more than 2,000 learners from our partner institutions about their motivations, challenges, and preferences in relation to pursuing education in an online environment.

Extended Abstract

Learn more about the evolving perceptions and expectations of prospective, current, and past online students supported by Wiley Education Services. We surveyed more than 2,000 learners from our partner institutions about their motivations, challenges, and preferences in relation to pursuing education in an online environment.

This report defines some of the key attitudes and behaviors of online students and offers valuable insights, including:

  • Students’ priorities when choosing which programs and institutions to attend
  • What concerns students have about online learning
  • Communication preferences of prospective and enrolled students
  • What students find most valuable about online learning experiences

As online learning grows in popularity, attitudes, expectations, and experiences continue to evolve. Student perceptions can guide the development and promotion of future programs, ensuring they meet the needs and desires of learners from various walks of life.

Wiley Education Services helps partners succeed in an increasingly competitive market and ever-changing education landscape. Exploring how students interact with online programs, from researching their first online experience to enrolling in their second program, provides incredible insight into how to best attract, enroll, and retain online learners. Our students’ unique motivations, behaviors, experiences, and attitudes inform how university leaders can meet the current and future goals of a diverse student body.

For this report, Wiley Education Services surveyed more than 2,000 prospective, current, and recently graduated learners from our partner institutions and programs. While students at the undergraduate and graduate levels were included, this survey was comprised primarily of those seeking graduate-level education.

As part of Wiley’s continuing efforts to identify and map online student personas, this research provides a foundation for understanding the differences among our online learners. This information assists higher education leaders as they help students find the right program and succeed in meeting their goals.