MERLOT Classics Award Winner: Teaching Students How to Get Websites Found Through Google AdWords: An Assignment on Paid Search

Concurrent Session 4

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Brief Abstract

You have a website, but how can you let other people know it exists in the competitive online space?  How can you ensure your website is found when people conduct searches in Google.com?  AdWords is a powerful digital marketing tool to help businesses, nonprofit organizations, and individuals get websites in front of the right people.  This assignment helps students learn how to use the AdWords platform to drive traffic to their own websites.  Learn how you can measure student inputs and efforts on this assignment, as well actual site traffic performance in the marketplace.