Calling the Right Plays for Online Educators to Enter the Media Game

Concurrent Session 8
Streamed Session

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Session Materials

Brief Abstract

For the untold number of educators who believe the tools needed to inject media elements into their courses and programs are unattainable, Georgetown University’s Sports Industry Management master’s program will get them off the bench by sharing its playbook with a five-step process, including a live demonstration for creating media.


One of the most respected and innovative executives in the sports, entertainment and venue management industry, Bobby Goldwater has had a distinguished career in New York City, Los Angeles and Washington, D.C. Currently the President of The Goldwater Group, a management and consulting company, Mr. Goldwater was President and Executive Director of the D.C. Sports and Entertainment Commission with the primary responsibility of leading the District of Columbia's efforts to bring Major League Baseball back to the Nation's Capital, a project that was successfully completed with the announcement in September 2004 of the relocation of the Montreal Expos, now the Washington Nationals. Prior to coming to Washington, Mr. Goldwater established a record of achievement at two of the most prestigious addresses in the business. He served 24 years at Madison Square Garden in New York City in a number of executive positions before leaving for STAPLES Center in Los Angeles, where he was the arena's first Senior Vice President and General Manager and later was Senior Vice President, New Business. For more than a decade, The Goldwater Group has been widely acknowledged for its notable results with its consulting projects and clients nationally and internationally with assignments including venue management, sports facility operations and assessments, event development and production, business and strategic planning, marketing, sponsorship, branding and communications/public relations. In February 2014, Mr. Goldwater began an 18-month term as Interim Associate Dean of Georgetown University's Sports Industry Management master's program in which he has been a member of the faculty since its inception in 2008. During his time leading the country's largest sports management graduate program, he initiated its online curriculum and directed the development and implementation of a sports management education program in association with the Josoor Institute in Doha, Qatar. He was recognized as the Georgetown School of Continuing Studies Outstanding Faculty Member in 2010 and with the 2009 Dean's Service Award. He also is the co-author of a comprehensive textbook, the Second Edition of the Sports Event Management and Marketing Playbook. In 2016, Mr. Goldwater was named a Wiley Faculty Fellow, joining a select group of distinguished faculty from the network of Wiley Education Services partner institutions who catalyze innovation in teaching and learning on their respective campuses. Mr. Goldwater has been accorded numerous other accolades acknowledging his professional, personal and academic achievements. These have included the Event and Arena Marketing Conference presenting him with the prestigious GIGI Award of Excellence in 2008 in recognition of his significant contributions to professionalize and educate event marketers within the live entertainment industry and inducting him into the organization's hall of fame. A long-time member of the International Association of Venue Managers, he has received multiple honors at his alma mater, Miami University in Ohio, as a student and an alumnus.
Jennifer Park is a Senior Learning Designer with Wiley Education Services, a division of Wiley. She brings over 10 years of instructional design expertise to the programs and courses that she works on. Jennifer obtained with honors her Master's degree in Organizational Development and Leadership from Saint Joseph's University in 2017 and her Bachelor's in Applied Management from National American University in 2014. In addition, Jennifer has worked on the creation of media assets for multiple levels of online course development. She has a multitude of experience with scripting, storyboarding, producing and presenting utilizing video, scenarios, and graphical assets. Jennifer prides herself on developing strong relationships with both internal and external stakeholders to ensure trust, collaboration and maintaining the integrity of the project at hand. She is a strong leader and problem solver with initiative to exceed goals, adhere to deadlines, utilize creativity and innovation and has a passion for developing colleagues in her mentorship opportunities.

Extended Abstract

There are countless articles indicative of the positive effects of introducing and implementing media in the online classroom. “Video has the ability to convey material through auditory and visual channels, creating a multisensory learning environment” (Hibbert, 2017). With studies showing the increased ways that media, specifically video, have supported and enhanced online education, the question still remains: Why aren’t all programs utilizing media? The most common answers generally focus on a perceived lack of resources and general know-how.

Strategizing and implementing media into a single course or in an entire program has never been easier.  As part of an ongoing, working collaboration, Georgetown University’s Sports Industry Management master’s program and Wiley Education Services have created a five-step process to utilize media elements for any program type and/or specific course. Elaborate crews, fancy lighting, and big budgets are not necessarily required. This media solution is available to anyone who wants to add high impact, interactivity and innovation in their academic curriculum. This presentation is solutions-oriented and will showcase a live demonstration of the some of the techniques described.

The goals of this presentation are:

  • Introduce the five-step process to strategize media.
  • Discuss the benefits and impacts for students.
  • Share media examples that were created as a result of this process.
  • Provide practical applications for audience members, no matter the size of the media production budget.
  • Demonstrate a guest speaker technique utilizing a web conferencing tool live during the session.

This will be more of a conversation and storytelling session than a traditional presentation. We’ll discuss what has worked for us and how, in turn, attendees can utilize a successful process to implement media in your own curriculum.

Participants will be encouraged to share ideas, ask questions, and engage in an information-sharing environment and can expect to take away an understanding of how the right strategy can be used to implement media in a course or an entire program. 

This presentation will benefit faculty members, program leadership, instructional designers, and instructional technologists. Attendance will be encouraged for those interested in implementing media on a course-by-course or programmatic basis.


Hibbert, M. (2017, April 7). What Makes an Online Instructional Video Compelling? Educause Review. Retrieved from