Establishing a Successfull Multimedia Ecosystem - Creation, Distribution, and Consumption

Concurrent Session 7

Session Materials

Brief Abstract

Providing rich multimedia content in online and hybrid environments is something we are all trying to address. Let's face the challenges of multimedia together!


Allison White, OA Regional Program Coordinator at Ohio University, began her education at OU with an A.A.B. She obtained her bachelor's in Marketing & Business Administration at Franklin University & her master's in Tech Ed at Wright State. During her career she's taught at multiple levels from K-12 substitute to high school business teacher to community college & university instruction. She spent nearly 15 years with American Electric Power in Marketing & IT as a customer service rep & business analyst. She worked 6 years as an admin, counselor, & teacher in a youth detention center for Ohio DYS. She is pursuing a Ph.D. in Higher Ed Administration at OU. Her research includes tech-rich instruction, faculty development, ergonomics, admin careers & the job market, and interdisciplinary teaching. She has presented these topics at OATYC (2010), AURCO (2011-14), USDLA (2013), ISTE (2014), Emerging Technologies Online Learning Int'l Symposium (2015), & BbWorld DevCon (2015).
Tim Walker is the Manager of Instructional and Research Technology at Loyola University Chicago. He has 20+ years of experience in higher education supporting traditional, blended and online courses. He currently runs a centralized unit of 10 full-time staff and 10-15 student workers. Prior to joining Loyola, he worked in a similar capacity at National Louis University as the Director of Technology for the McCormick Center. Tim holds a bachelor's degree in business administration from Marquette University, a master's degree in human services administration from National Louis University, and a certificate in distance education from the University of Wisconsin-Madison. He is also a recent graduate of the Institute for Emerging Leadership in Online Learning (IELOL) at Penn State University and the Online Learning Consortium. Tim is a regular presenter at local and national conferences, with topics focusing on faculty support, instructional system design, and IT management.

Extended Abstract

Educational institutions share common concerns in the areas of creation, distribution, and consumption of multimedia in learning environments. People, places, and platforms vary. For example, faculty are often tasked with creating multimedia but are limited in their access to equipment and often in their knowledge of multimedia tools and creation techniques. Likewise, universities are faced with significant costs in providing multiple methodologies for creating audio and video, while also addressing issues of storage, delivery, copyright, and accessibility.
Today's hybrid and online course designs must meet high standards to achieve positive student outcomes. Meeting the challenges of multimedia is an integral part of a successful multimedia ecosystem. Seasoned professionals from Loyola University Chicago, Ohio University, and Utah State University will guide you through these challenges and share working solutions.
Goals for this session are:
Multimedia Creation:
• Provide solutions for faculty working with limited resources to improve their knowledge and awareness of tools available.
• Promote ideas for better faculty access to these tools at a time and location that is convenient for them. Describe methods for training and supporting faculty. Is there access to equipment, a studio, or videographer at your university?
• Offer solutions to address universal accessibility such as captioning and transcription services.
• Share insights for the ownership of intellectual property and how it can be protected from download.

Multimedia Distribution:
• Share multiple methods for how to reduce or consolidate the costs of multimedia capture, hosting, and transfer. In most cases, an LMS is a less than ideal media repository.
• Disseminate ideas to address issues or concerns with integrations (i.e., LTI, API).
• Discover tools that provide a better streaming experience for students. Share solutions that are working well to seamlessly integrate multimedia with various LMS platforms to provide a smooth playback experience for students.

Multimedia Consumption:
• Identify the multimedia needs of today's students and their preferred methods of viewing content. Consider the accessibility and interactivity experience. Offer solutions for streaming and downloading content on virtually any device, while proving full digital rights management.
• Promote the use of metrics to recognize trends in student viewing, and offer methods for application in future planning.

Presenters will elicit peer feedback via Twitter #OLCMediaEco between 1:30 and 2:15 on April 21.