Leadership Network Symposium - Leading Marketing and Enrollment Strategy: New Approaches and Methods for Our Digital Learning Future

Brief Abstract

In these peri-pandemic times, institutions are having to rapidly innovate the ways in which they comprehensively build strategy for enrollment marketing management. In the noisy higher educational landscape, many digital learning leaders have focused efforts on defining the unique value proposition of their institutions, leveraging storytelling and narrative in their communications efforts to better reach prospective students where they are at. This panel will offer diverse perspectives on reimagining marketing and enrollment strategy, surfacing actionable approaches and processes for a multitude of stakeholders.

This session is available only to registered attendees of the Leadership Network Symposium.  

Track: Marketing and Enrollment

Presenters

Lead Presenter: Terry Di Paolo, LeCroy Center - Dallas County Community College District

Terry Di Paolo is Vice Provost of eLearning for Dallas College. He has served as an academic administrator in multiple roles leading major strategic projects associated with college transformation, academic technology and quality in online learning and teaching. Terry moved to Texas in 2012 having spent over a decade as an academic at the United Kingdom’s Open University. With an interest in ways in which technologies and systems enhance the student experience, Terry’s career has straddled both academic affairs and student success. He is a specialist in online learning and teaching and draws on his experience as a social scientist to innovate in the higher education space through a socio-cultural lens.

Co-presenter: Melissa Vito, University of Texas at San Antonio

Co-presenter: Samantha Becker, Community Portal Self Registration Account

Co-presenter: Darcy Hardy, Anthology

Currently, Dr. Hardy serves as Associate Vice President at Blackboard Inc. Prior to her position with Blackboard, Dr. Hardy spent over 25 years in public higher education, most recently serving as Assistant Vice Provost for Technology Education Initiatives at the University of Texas at San Antonio. During her tenure with UTSA, she completed a two-year Intergovernmental Personnel Act (IPA) appointment at the US Department of Labor, and a one-year IPA appointment at the US Department of Education. From 1997 to 2010, Dr. Hardy served as Assistant Vice Chancellor for Academic Affairs at The University of Texas System and Executive Director of the UT TeleCampus. She was a founding member and is past president of the Texas Distance Learning Association (TxDLA). Currently, she serves as Chair Emerita with the United States Distance Learning Association (USDLA). She is the founder of the popular USDLA-sponsored International Forum for Women in E-Learning (IFWE), an event that focuses on issues faced by women in the industry as well as on the importance of networking and mentoring in the growth of women leaders for tomorrow. Dr. Hardy was inducted into the USDLA Hall of Fame in 2009 and received the Mildred and Charles Wedemeyer Outstanding Distance Learning Practitioner Award in Madison, Wisconsin in 2006. In addition, she was inducted into the Texas Distance Learning Association Hall of Fame in 2006, and received the WCET Richard Jonsen award in 2005.

Extended Abstract