Digital Marketing Manager

Work Remotely

The Digital Marketing Manager will support the Director of Communications & Outreach and the organization by providing a balance of skills geared toward customer acquisition, lead generation, upsell, and nurture opportunities, including Improving the usability, design, content, and conversion of the company website. This position requires strong copywriting, design, and analytics skills. The position will be a strong team-player, able to manage multiple and shifting priorities, be self-motivated and have strong time-management skills.

Job Duties   

  • Plan and execute multiplatform digital marketing campaigns.
  • Support our brand messaging strategy and standards.
  • Oversee email marketing and lead nurturing efforts.
  • Plan and run conversion testing and other experiments.
  • Design and edit marketing collateral, posters, ads, website updates, and other marketing materials
  • Act as our community manager on our social media accounts.
  • Oversee all components of the website, including creating microsites, landing pages, navigation, and image use with special attention to accessibility, responsive design and mobile requirements
  • Act as the owner of our website performance, with a focus on optimizing for search and user experience.
  • Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so forth.
  • Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities.
  • Oversee paid media advertising campaigns on Google, LinkedIn, Facebook, and so on.

The deadline for applications is July 31, 2020.

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