Scripting Success: A Comprehensive Protocol for Developing Engaging Multimedia

Concurrent Session 2

Add to My Schedule

Brief Abstract

Use of multimedia is one of the most relevant means of engaging with students, yet presents the challenge of conveying information in a concise and accessible format.  Focusing on script writing for video and narration, this case study outlines production practices that yield high quality instructional multimedia. 

Presenters

Susan A. Caldwell has over 25 years of experience supporting online teaching and learning, and currently serves as an instructional designer and learning techniques manager at Longwood Gardens, a public garden inspiring people through horticulture, education and the arts. At Longwood, Susan administers and supports the use of the D2L Learning Environment and Capture systems for K-12 professional development, undergraduate and internship coursework, continuing education programs, and staff and volunteer training. Previously, Susan worked at the University of Medicine & Dentistry of New Jersey in academic computing where she developed online systems and services for graduate and undergraduate programs. Susan earned a Master of Science degree at Drexel University, College of Information Science & Technology.
Matthew Ross is the Director of Continuing Education at Longwood Gardens overseeing 175 on-site, hybrid, and online programs; which welcomes over 5,400 student registrations annually. In January of 2018, Longwood offered its first Free Open Course: Everything About Orchids which welcomed an additional 5,7000 students from over 110 countries doubling their global impact in Continuing Education. Known for his passion for horticulture and creative educational delivery; Ross has instructed nearly twenty different college courses, speaks across the country on a variety of plant-related topics, developed an urban agriculture program in Toledo, OH, and developed a TED ED Program on Vermicomposting which has been viewed over 250,000 times. He received a bachelor’s degree in Horticulture with an emphasis on Landscape Design/Construction Management and a Master of Science focused on Urban Canopy Restoration both from Michigan State University. In addition to a commitment to providing world-class programming at Longwood Gardens, Ross also enjoys nature photography, fishing, boating, and travel.

Extended Abstract

Use of multimedia is one of the most relevant means of engaging with students, yet presents the challenge of conveying information in a concise and accessible format.  Working with subject matter experts that may have limited experience in front of the camera or in script writing can be an additional hurdle. Focusing on script writing for video and narration, this case study outlines production practices that yield high quality instructional multimedia. Insight into the use of technology to assist with pre- and post-production, as well as tips on coaching, not only enhances the capacity for institutions of all sizes to produce incredibly stimulating videos, it also helps keep project management on track and on budget.  Lessons learned from a non-traditional institution in how to boldly and thoughtfully produce engaging content within a limited budget and timeframe will be discussed.

Attendees will be shown examples of scripted and non-scripted videos, and asked to evaluate their impacts in achieving identified learning outcomes.  We will also discuss how to work collaboratively and productively with subject matter experts. Participants will come away with a template for video scripting and a proven process for effective media production. Topics include: writing for your audience, script vs. ad-lib, writing for speech, telling a story (length, scenes, B-roll, intros and outros), the editorial process, the production process, and accessibility.