Launching an Online Program Management Partnership
Concurrent Session 2
Is your institution considering partnering with an online program management (OPM) provider? Learn from the experience of Northern Illinois University in choosing to partner with an OPM and steps taken to launch expanded online support services for promoting online education growth.
Northern Illinois University (NIU) identified a needed transformation of its support for online and off-campus students and programs. Implementation of a comprehensive transformation of online and off-campus program support is currently underway and includes establishing strategic leadership for NIU’s online/off-campus programs in Academic Affairs; reconfiguring the core course development, program development, faculty development and logistical support functions; strengthening the services provided to online/off-campus students; and improving centralized marketing and recruiting efforts for these audiences.
As the university seeks to increase its existing online program enrollment as well as develop new online programs, additional support and expertise are needed for market demand analysis, marketing, recruitment/lead generation and concierge online student support services necessary to grow online enrollment and retain online students. The university engaged in a request for proposals from qualified vendors to provide the needed additional support services in an unbundled, fee-for-service model on an as-needed basis for an initial contract period not to exceed three years based on satisfactory performance, continuing need, and availability of funds. Wiley Education Services (Wiley) was selected to provide these necessary support services and NIU has embarked on launching its partnership with Wiley to expand its online education support services.
Is your institution considering partnering with an online program management (OPM) provider to expand capabilities and/or capacity for online education support? Are you wondering what’s involved in establishing an partnership with a provider and what steps are necessary for a successful launch? Learn from the experience of Northern Illinois University in choosing to partner with an OPM and subsequent steps taken during the first year to launch expanded online support services for promoting online education growth.