Instructional design has emerged as one of the most boundary-spanning professions in education and workforce development. Professionals increasingly move among K–12 education, higher education, corporate learning, healthcare, government, and non-profit organizations while continuing to apply many of the same core competencies: analyzing learning needs, designing effective instruction, evaluating outcomes, and facilitating organizational change. Instructional designers possess a diverse portfolio of competencies that enables them to adapt effectively across a variety of professional contexts. Although this breadth of expertise enhances career mobility and expands employment opportunities, it can also create challenges in positioning the value of ID work within the job market. Without intentionally identifying and communicating their transferable competencies, instructional designers may be overlooked because their expertise does not align neatly with conventional role definitions. Identifying means to translate competencies into marketable, recognizable skills is an ever-growing need of IDs in the field, and it is an area of growing interest across many sectors.
Recent scholarship indicates that employers value adaptable competencies in incoming hires filling the roles of Instructional Designers. These broad strokes encompass the core values of our ID field, highlighting competencies in IDs such as conducting needs-analyses, SME-ID collaboration, project management, expertise in guiding policies in accessibility and inclusive design, and evidence-based learning design-all in addition to technical proficiency (Weber et al., 2024). This focus by employers on core skills (rather than necessarily recent titles) reflects a broader shift toward competency-based hiring, where transferable expertise frequently outweighs sector-specific experience. Research on professionals transitioning into instructional design demonstrates that career mobility depends as much on professional identity as technical skill (Duan et al., 2025). Individuals who successfully transition learn across professional spaces as IDs seek to reframe previous accomplishments using the language of learning experience design, stakeholder engagement, assessment, and performance improvement. Studies of former educators both in K12 as well as in Higher Education, similarly, show that curriculum development, assessment, facilitation, and learner support are highly transferable to instructional design roles (e.g., Eno, 2023). Understanding the many benefits of viewing the career and skills of instructional design holistically may also benefit directly from cross-sector movement by ID professionals. Professionals entering higher education from industry contribute expertise in agile project management, performance consulting, and business alignment, while those moving into corporate environments often strengthen learner-centered design, accessibility, and pedagogical practice (Evanick, 2024). The exchange of perspectives and experiences from these seemingly unique markets promotes innovation across the learning ecosystem; we learn from one another, and together (see Evanick, 2024 for an excellent discussion on the benefits of this cross-sector collaboration).
The on-going, rapid evolution of artificial intelligence and integration into our ID work, shifts towards improved accessibility regulations, and proliferation of digital learning technologies further underscores the need for instructional designers who are committed to lifelong learning rather than static technical expertise. Successful professionals in the ID space, regardless of title or vertical of employment, will increasingly distinguish themselves through systems thinking, ethical decision making, collaboration, and continuous professional growth. Relating to this critical understanding of the ID role, OLC proudly recommends the upcoming 2026 OLC Accelerate Instructional Design Summit as a collaborative space for IDs both aspiring and current, new and old to the profession, to join together and examine these trends collectively of where our field of ID currently sits, and where it will be evolving holistically, moving forward. By exploring how instructional designers navigate career transitions and translate expertise across sectors, we strengthen not only individual careers, but also the future of the instructional design profession.
References
Duan, S., Chi-Jia, H., Dong, L., Jian, S., Xu, F., Watson, S., & Yu, J.H. (2025). Professional identity development of instructional designers. Higher Education, 90, 1083-1103. https://doi.org/10.1007/s10734-024-01366-z
Eno, J. (2023). Teachers transitioning into instructional design. ERIC ED633875. Evanick, J. (2024). Transferable best practices and mutual learning opportunities between instructional design in Higher Education and the corporate world: Shared insights for instructional design in academia and business.
Weber, N.L, McCarthy, C., Campbell, K., & Bauer, H. (2024). Employer expectations for instructional designers across sectors. Contemporary Educational Technology, 16(3). Available: https://files.eric.ed.gov/fulltext/EJ1437352.pdf