Developing Your Social Media and Digital Presence for Faculty, Researchers and Scholars

Track : Online Management
Delivery Mode : Asynchronous Workshop
Levels : Beginner,Intermediate,Advanced
Eligible for Online Teaching Certificate elective : Yes

What does your online identity look like today? Have you Googled yourself lately? In academia, it is becoming increasingly vital to publish and share your teaching, service, and research scholarship. Besides developing an online presence and utilizing social media for professional development, faculty, researchers, and early career scholars are actively utilizing open and digital channels to enhance their instruction, share research findings, and find support in a community of connected scholars. Scholars are using online networks to share syllabi, ask questions for research needs, solicit support for peer review, and be part of the sharing economy for research impacts. In this workshop, we will explore meaningful ways to craft an active, online persona that includes using social media and other digital resources for teaching, service, and research in academia.

Here is an article where workshop Facilitator Dr. Laura Pasquini explains Why Academics Need a Digital Persona.

Learning Objectives


  • Evaluate social media and digital platforms for faculty development, connected scholarship, and to enhance research impact
  • Establish effective strategies for developing an online digital identity within the open, networked community online
  • Outline the benefits and challenges of open and digital scholarship, specifically with regards to social media and other networked platforms


Prerequisite: None


This is an asynchronous, week-long workshop which will begin on a Monday and end on the following Sunday. The workshop will require approximately 6-8 hours of work, including reading research-based articles, viewing presentations, engaging in online discussion forums, and submitting assignments. Total length of time to completion: 7 days.

Who should attend? 

  • Faculty who teach in online and blended formats
  • Administrators of online education programs
  • Student services professionals in online learning

What are the key takeaways from this workshop?

  • A better understanding of the importance of social media for your digital identity and presence in academia
  • Resources for how to effectively use social media tools like Twitter, LinkedIn, blogs, podcasts, and various academic social/scholarly networks to build your professional social network
  • Creation of a Twitter account and ORCID iD, and the option to create/update a LinkedIn profile
  • Creation of an academic profile in an academic research network or social media website of choice

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Refund Policy
If you register and pay for a OLC workshop and are unable to enroll (due to personal schedule conflicts, illness, etc), we will be happy to apply your payment to another OLC workshop in the same calendar year upon your written request to No refunds will be given.