Developing Your Social Media and Digital Presence for Higher Ed Staff

Track : Online Management

Levels : Beginner,Intermediate,Advanced
Eligible for Online Teaching Certificate elective : Yes

What does your online identity look like today? Have you Googled yourself lately? In higher ed, it is becoming increasingly vital to share your work and practice online. Besides developing an online presence, higher education staff and administrators are utilizing social media to support their work, add to their professional development, and engage with their peers. In utilizing open and digital channels to support, learn, discuss, and contribute a thriving network of practitioners and administrators, we are seeing value to “working out loud” and online with one another. In this workshop, we will explore meaningful ways to craft an active, online persona, learn about ways use social media and digital resources for your professional interests, and understand how an online community of practice can enhance the work you do.

Here is an article where workshop facilitator Dr. Laura Pasquini explains Why Academics Need a Digital Persona

Learning Objectives

  • Evaluate social media and digital platforms for professional development and connected learning in the field
  • Establish effective strategies for developing an online digital identity for open, networked practice
  • Outline the benefits and challenges of open and digital practice, especially when considering what it means to be a higher education staff/administrator who is on social media and other online platforms

Prerequisite: None


This is an asynchronous, week-long workshop which will begin on a Monday and end on the following Sunday. The workshop will require approximately 6-8 hours of work, including reading research-based articles, viewing presentations, engaging in online discussion forums, and submitting assignments. Total length of time to completion: 7 days.

Who should attend? 

  • Faculty who teach in online and blended formats
  • Administrators of online education programs
  • Student services professionals in online learning

What are the key takeaways from this workshop?

  • A better understanding of the importance of social media for your digital identity and presence in higher education
  • Resources for how to effectively use social media tools like Twitter, LinkedIn, blogs, podcasts, and various academic social networks to build your social network
  • Creation of a Twitter account, LinkedIn profile, and ORCID iD
  • Creation of an academic profile in an academic network or social media website of choice

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Refund Policy
If you register and pay for a OLC workshop and are unable to enroll (due to personal schedule conflicts, illness, etc), we will be happy to apply your payment to another OLC workshop in the same calendar year upon your written request to No refunds will be given.