Strategic Planning for Web Accessibility

Track : Accessibility

Levels : Intermediate,Advanced
Eligible for Online Teaching Certificate elective : Yes

The question of how to make online/web-based content accessible is emerging as one of the top concerns among online educators, and for all institutions that provide online education or other information via the Internet.  Research trends show that while there is a greater awareness of Section 508 accessibility compliance requirements, most campuses lack the resources they need to address these issues quickly and comprehensively. A much-anticipated ruling from the U.S. Department of Justice regarding websites and implementation of the updated Section 508 standards (which directly referenced WCAG 2.0 Level AA) was set to go into effect as of January 2018. Although the legislation has been placed on the inactive list, the uncertain legal landscape has led to a drastic increase in lawsuits and demand letters. 

The broad areas addressed in the Web Content Accessibility Guidelines (WCAG) 2.0 standards call for content that is Perceivable, Operable, Understandable, and Robust. Translating those standards into a strategic plan, by using best practices from colleges and universities that have already navigated those waters, makes this task an easier process. This workshop will provide participants with the knowledge, tools, and strategies they need to develop a working draft timeline and proposal to implement a web accessibility plan in their own institution.

Note: This workshop is eligible for the OLC Accessibility Badge for participants who complete all four of our workshops on the topic of accessibility and universal design for learning.

Learning Objectives:

  • Examine documents and processes that are needed to develop a Web Accessibility Plan (WAP)
  • Explore what strategies are most effective in engaging executive leadership to endorse your plan, including how and when to request resources
  • Review best practices and potential landmines to avoid in developing a WAP


This is an asynchronous, week-long workshop which will begin on a Monday and end on the following Sunday. The workshop will require approximately 6-8 hours of work, including reading research-based articles, viewing presentations, engaging in online discussion forums, and submitting assignments.
Total length of time to completion: 7 days.

What are the key takeaways from this workshop?

  • An overview of the policies and legal decisions that have affected web accessibility
  • A basic list of tasks for developing a Web Accessibility Plan Assessment Checklist
  • A list of web accessibility resources
  • An individual Web Accessibility Plan

Who should attend?

  • eLearning/Online education directors
  • Faculty and Administrators
  • Elearning professionals who might be involved in efforts to provide accessible content online and are looking for a “road map” that would help them to plan and implement such an initiative.

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Refund Policy
If you register and pay for a OLC workshop and are unable to enroll (due to personal schedule conflicts, illness, etc), we will be happy to apply your payment to another OLC workshop in the same calendar year upon your written request to No refunds will be given.